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How Many People In Your
Household?

  • 1
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  • 6

How Big Is The Dollop of Toothpaste
on Your Toothbrush?

  • small
  • medium
  • large

How Many Times a Day
Do You Brush?

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You Will Use:

1 Tubes
Every 4 Weeks

A Purely New
Brushing Experience

SuperMint
Flavor

Balanced
Foaming

Clean
Ingredients

Sodium
Fluoride

Dentist
Approved

Low
Abrasion

SLS &
Paraben Free

Aloe
Extract

Cruelty
Free

100%
Recyclable

Long Lasting
Freshness

Plant-Based
Sugarcane Tube

We Gave Toothpaste a Major Reboot

Your Most
Valuable
Cosmetic

Your teeth are your most valued cosmetic. And a great smile brightens everyone’s confidence. It’s why Before Purifying Toothpastes use high quality clean ingredients to maximize your mouth health and tooth strength. Finally, a toothpaste with the same integrity as your skincare routine.

Your Most
Tasty Daily
Ritual

We spent three years perfecting our custom SuperMint formula, and it’s ultra-fresh, long-lasting and incredibly tasty. Our balanced foaming is silky and oh so pleasant, while the low abrasion of our toothpaste maximizes the integrity of your tooth enamel.

Vibing
With Mother
Nature

Our planet is our playground, and it’s crucial that we take care of it. Our 100% recyclable plant-based sugarcane tube is made from renewable materials and creates a 50% less carbon footprint than traditional plastic tubes. Plus 1% of our sales go towards protecting Mother Earth.