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Not Your Parent’s Toothpaste. Far From it.
Cleaner ingredients, wildly fresh taste, low abrasion level, recyclable packaging. Toothpaste redefined for today.
Your Oral Microbiome Support Squad.
Hollistic heath starts with your mouth. Before Toothpastes kill bad bacteria and champion the good kind.
Award-Winning Whitening & Brightening. Swipe Right.
Before Whitening Toothpastes are proven to increase the brightness of your teeth and strengthen your enamel at the same time. Your dentist will be happy.
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Care is a Big Word.
We Made it Bigger.
Incredibly Tasty Flavor Profiles
Balanced Foaming That’s Silky Smooth
Clean & Organic Ingredients
Proven to Whiten & Brighten Teeth
Dentist Approved Formulas That Work
Low Abrasion for Stronger Enamel
Ultra Long Lasting Freshness
Aloe Extract for Improved Health
Cruelty-Free & Vegan
100% Recyclable Plant-Based Tube
No SLS, SLES, PEGs,GMOs or Parabens
1% to BeforeCares™
Earth-Friendly Packaging, Finally.
Our 100% recyclable sugarcane tube creates 50% less carbon emissions than the production of traditional plastic tubes.
BeforeCares™ Lets You Take Part.
1% of all Before Toothpaste sales go to supporting like-minded sustainable-focused foundations in the battle for a cleaner planet.
A Better Self is a Better Other.
Community is our connector. Check out our Self_Other journal where we feature inspiring people doing incredible things.
Set it & Forget it. Subscribe to Easy Living.
Use our toothpaste usage tool to determine your household’s brushing habits and never run out.
Limited Edition Wolf Ceramics Bathroom Cup.
Hand made with loving craftsmanship by Sarah Wolf of Wolf Ceramics in Hood River, Oregon. Style your self care.