A Purely New
Brushing Experience

SuperMint
Flavor

Balanced
Foaming

Clean
Ingredients

Sodium
Fluoride

Dentist
Approved

Low
Abrasion

SLS &
Paraben Free

Aloe
Extract

Cruelty
Free

100%
Recyclable

Long Lasting
Freshness

Plant-Based
Sugarcane Tube

Maximize
Product Experience

Minimize
Environmental Impact

Purpose Drives Our Vision

Incredible Taste. Incredibly Clean.

Before’s custom SuperMint formula is ultra-fresh, long-lasting and incredibly tasty.
Plus, we removed any harmful ingredients and replaced them with clean alternatives that work.

Partnering With
Like-Minded Planet Keepers

1% of Before sales go to joining forces with environmentally-focused foundations to make real change happen.

“Design Inspires You to Live Your Best”

Walk through the magical retro-modern spaces by Gillian Segal and learn about her self-care routine.

Mallorca is Waiting for You!

Refer your friends for a chance to win a trip for two to Mallorca, Spain for 7 nights!