How Many People In Your
Household?
- 1
- 2
- 3
- 4
- 5
- 6
How Big Is The Dollop of Toothpaste
on Your Toothbrush?
- small
- medium
- large
How Many Times a Day
Do You Brush?
- 1
- 2
- 3
- 4
You Will Use:
1 Tubes
Every 4 Weeks
Designed for Ultimate Oral Care.
Cleaner ingredients, wildly fresh taste, low abrasion level, recyclable packaging. Toothpaste redefined for today.
Clean & Effective
Fluoride Formula
Combines the proven power of sodium fluoride with a clean, sustainable formula for a healthier, more confident smile.
Brush With a
Better Toothpaste
Better taste. Better foaming. Better ingredients. Before toothpastes are engineered to deliver a premium brushing experience like no other.
Effectively
Whitens Teeth
Sodium bicarbonate whitens teeth with no irritation. Its low abrasion factor helps keep your teeth free of unwanted erosion and looking glossy.
Incredible
Supermint Flavour
Naturally flavoured and ultra cool, our menthol SuperMint taste will leave you with long-lasting ultra-fresh breath that goes the distance.
Balanced
Foaming
Not too much, not too little. Our foaming is silky smooth and bathes your mouth in bliss using natural coconut oil. Satisfying and cleansing.
Recyclable
Sugarcane Tube
Our recyclable plant-based sugarcane tube is made from renewable materials, with a 50% less carbon footprint than traditional plastic tubes.
Proudly Leaping
Bunny Certified
Before products are never tested on animals. Our cruelty-free and vegan formulas are made with care for both you and the planet.
BeforeCares™
for Our Planet
One percent of all Before sales go to partnering with like-minded environmental organizations to make positive impact on global ecosystems.
Fluoride-Free n-HA Toothpaste
Nano Hydroxyapatite is biocompatible and naturally found in your teeth and bones. It remineralizes enamel, reduces sensitivity and tartar build-up.
Brush With a
Better Toothpaste
Better taste. Better foaming. Better ingredients. Engineered to deliver a premium brushing experience and support microbiome health.
Effectively
Whitens Teeth
Before whitens teeth with no irritation. Its low abrasion Sodium Bicarbonate formula keeps your teeth looking glossy and beautiful after every brush.
Incredible
Supermint Flavour
Naturally flavoured and ultra cool, our menthol SuperMint taste will leave you with long-lasting ultra-fresh breath that goes the distance.
Balanced
Foaming
Not too much, not too little. Our foaming is silky smooth and bathes your mouth in bliss using natural coconut oil. Satisfying and cleansing.
Recyclable
Sugarcane Tube
Our Plant-Based sugarcane tube is made from renewable materials, with a 50% less carbon footprint than traditional plastic tubes. An industry first.
Remineralize
Your Enamel
Originally designed for NASA astronauts, hydroxyapatite is a natural mineral that mimics the structure of your enamel and helps repair daily wear on your teeth.
Proudly Leaping
Bunny Certified
Before products are never tested on animals. Our cruelty-free and vegan formulas are made with care for both you and the planet.
BeforeCares™
for Our Planet
One percent of all Before sales go to partnering with like-minded environmental organizations to make positive impact on global ecosystems.
Care is a Big Word.
We Made it Bigger.
Incredibly Tasty Flavor Profiles
Balanced Foaming That’s Silky Smooth
Clean & Organic Ingredients
Proven to Whiten & Brighten Teeth
Dentist Approved Formulas That Work
Low Abrasion for Stronger Enamel
Ultra Long Lasting Freshness
Aloe Extract for Improved Health
Cruelty-Free & Vegan
100% Recyclable Plant-Based Tube
No SLS, SLES, PEGs, GMOs or Parabens
1% to Before Cares™
Flavour That is Simply Superb.
It’s named SuperMint for a reason. And it will keep you coming back for more.
Level-Up Your Self Care Routine.
Before Toothpastes are silky smooth on your teeth and gums for that spa-like feel.
Cavity Protection in a League of Our Own.
Dentist approved for optimal defence against enamel erosion and gum disease.
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