How Many People In Your
Household?
- 1
- 2
- 3
- 4
- 5
- 6
How Big Is The Dollop of Toothpaste
on Your Toothbrush?
- small
- medium
- large
How Many Times a Day
Do You Brush?
- 1
- 2
- 3
- 4
You Will Use:
1 Tubes
Every 4 Weeks
The World's Highest Quality n-HA.
Quality and performance are the foundation of Before products. That's why we use Fluidinova hydroxyapatite, the best in the world.
Fluoride-Free n-HA Toothpaste
Nano Hydroxyapatite is biocompatible and naturally found in your teeth and bones. It remineralizes enamel, reduces sensitivity and tartar build-up.
Brush With a
Better Toothpaste
Better taste. Better foaming. Better ingredients. Engineered to deliver a premium brushing experience and support microbiome health.
Effectively
Whitens Teeth
Before whitens teeth with no irritation. Its low abrasion Sodium Bicarbonate formula keeps your teeth looking glossy and beautiful after every brush.
Incredible
Supermint Flavour
Naturally flavoured and ultra cool, our menthol SuperMint taste will leave you with long-lasting ultra-fresh breath that goes the distance.
Balanced
Foaming
Not too much, not too little. Our foaming is silky smooth and bathes your mouth in bliss using natural coconut oil. Satisfying and cleansing.
Recyclable
Sugarcane Tube
Our Plant-Based sugarcane tube is made from renewable materials, with a 50% less carbon footprint than traditional plastic tubes. An industry first.
Remineralize
Your Enamel
Originally designed for NASA astronauts, hydroxyapatite is a natural mineral that mimics the structure of your enamel and helps repair daily wear on your teeth.
Proudly Leaping
Bunny Certified
Before products are never tested on animals. Our cruelty-free and vegan formulas are made with care for both you and the planet.
BeforeCares™
for Our Planet
One percent of all Before sales go to partnering with like-minded environmental organizations to make positive impact on global ecosystems.
Care is a Big Word.
We Made it Bigger.
Incredibly Tasty Flavor Profiles
Balanced Foaming That’s Silky Smooth
Clean & Organic Ingredients
Proven to Whiten & Brighten Teeth
Dentist Approved Formulas That Work
Low Abrasion for Stronger Enamel
Ultra Long Lasting Freshness
Aloe Extract for Improved Health
Cruelty-Free & Vegan
100% Recyclable Plant-Based Tube
No SLS, SLES, PEGs, GMOs or Parabens
1% to Before Cares™
Our Best Selling Toothpaste.
A crowd favourite that helps maintain enamel strength and support a healthy mouth.
Whitens Teeth and Repairs Enamel.
n-HA mimics the structure of your enamel
and helps repair daily wear on your teeth.
A Derivative of Calcium Phosphate.
n-HA holistically aligns with the body's own physiology.
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