At Before, we believe that self-care extends beyond the individual—it's about caring for our communities and our planet. Through BeforeCares™ we actively support initiatives that improve lives, protect the environment, and drive meaningful change.
Purpose Drives Us. Let’s Shape a Healthier Future Together.
Giving back is in our DNA, and 1% of all Before revenue will go to supporting multiple causes under the Before Cares™ Foundation. From micro to macro, we see opportunities to lead by example and inspire others to shape a fresher, healthier future.
We believe self-care is inherently connected to earth care.
We Partner With
Like-Minded
Earth Keepers & Changemakers.
We partner with organizations and individuals who share our values to create a healthier, more sustainable world. From supporting SeaTrees' seagrass restoration in Mallorca to featuring Surfrider’s Eddie Anaya, and sponsoring dental care missions in the Dominican Republic with the Dental Yogis, we’re working together to protect the planet and empower communities.
Rethink. Develop. Test. Repeat. Innovation drives us.
Innovating for a Cleaner Tomorrow.
Before was founded with a clear goal: to minimize the environmental impact of personal care products. We are continually rethinking, developing, and testing sustainable packaging solutions to reduce single-use waste. Our focus on innovation drives us to deliver the same high-quality oral care experience while reducing harm to the planet.
Little steps make big gains when we all take part.
Recycle
Help Keep the
Earth as Clean
as Your Mouth.
100% Recyclable Products
Every Before product is fully recyclable, including our innovative sugar cane tube—the first of its kind on the market. For best results, cut open the tube and rinse it before placing it in your recycling bin. Don’t forget to recycle the box too!
Join Us in Making an Impact
When you choose Before, you’re joining a community committed to sustainable self-care. Together, we’re reshaping the future, one tube at a time.