Daughter Loves It!
"Thank god because we were able to get rid of the crappy Colgate with all the dyes in them."
Whitening Toothpaste
Lemon Coconut
4.4oz/100ml
Fluoride-Free
Regular price
$12
Regular price
Sale price
$12
Unit price
per
Free shipping on +$25 orders.
How Many People In Your
Household?
- 1
- 2
- 3
- 4
- 5
- 6
How Big Is The Dollop of Toothpaste
on Your Toothbrush?
- small
- medium
- large
How Many Times a Day
Do You Brush?
- 1
- 2
- 3
- 4
You Will Use:
1 Tubes
Every 4 Weeks
Fluoride-Free Formula
Strengthens enamel and supports gum health—powered by natural ingredients like arginine, zinc, and aloe for a healthy, balanced mouth.
Brush With a
Better Toothpaste
Better taste. Better foaming. Better ingredients. Engineered to deliver a premium brushing experience and support microbiome health.
Whitens and
Brightens Teeth
Before whitens teeth with no irritation. Its low abrasion Sodium Bicarbonate formula keeps your teeth looking glossy and beautiful after every brush.
Lemon Coconut Flavor
Tropical, fresh, and citrusy. Lemon-forward with smooth coconut notes for a clean, sunlit finish.
Balanced
Foaming
Not too much, not too little. Our foaming is silky smooth and bathes your mouth in bliss using natural coconut oil. Satisfying and cleansing.
Recyclable
Sugarcane Tube
Our Plant-Based sugarcane tube is made from renewable materials, with a 50% less carbon footprint than traditional plastic tubes. An industry first.
Proudly Leaping
Bunny Certified
Before products are never tested on animals. Our cruelty-free and vegan formulas are made with care for both you and the planet.
BeforeCares™
for Our Planet
One percent of all Before sales go to partnering with like-minded environmental organizations to make positive impact on global ecosystems.
Before’s Lemon Coconut Whitening Fluoride-Free Toothpaste safely brightens your smile with our custom blend of high-quality clean ingredients to promote optimal oral hygiene. Aloe extract soothes gums & boosts immunity while zinc and arginine support strong oral microbiome health. Upgrade your brushing routine with our perfectly balanced coconut oil foaming, zesty natural Lemon Coconut flavour and silky low-abrasion texture. Level up your mouth health without SLS, parabens, PEGs, harmful chemicals and synthetic ingredients. All in our industry first - Plant-Based Sugarcane Tube, no petro chemical plastics!
DETAILS
- Lemon Coconut flavor is bright, invigorating with a cool finish
- Safely whitens with sodium bicarbonate & calcium carbonate
- Aloe extract soothes gums & boosts immunity
- Supports oral microbiome health with zinc and arginine
- Low abrasion formula saves enamel & strengthens the integrity of your teeth
- No SLS, SLES PEGs, parabens, peroxide, artificial flavors/colors
- Cruelty free (Leaping Bunny), gluten free, vegan
- Plant-based sugarcane tube, 100% recyclable
HOW TO USE
Adults, Adolescents and Children 2 years and older: Do not swallow. Brush teeth thoroughly for at least 1 minute, preferably after each meal, or as directed by a dentist. Children under 6 years of age should use only a pea-sized amount and be supervised to brush properly and not swallow. Should be used as part of an oral health program that includes regular flossing and dental check-ups. Consult a health care practitioner before using in children under 2 years of age.
Water, Xylitol, Sorbitol, Hydrated Silica, Glycerin*, Calcium Carbonate*, Sodium Bicarbonate*, Acacia Senegal Gum*, Cocamidopropyl Betaine, Xanthan Gum*, Stevia Rebaudiana Leaf Extract*, Cocos Nucifera (Coconut) Oil, Citrus Limon (Lemon) Peel Oil*, Menthol, Potassium Sorbate, Mentha Piperita (Peppermint) Oil, Mentha Spicata (Spearmint) Oil*, Citric acid, Aloe Barbadensis Leaf Juice*, Citrus Aurantifolia (Lime) Oil*, Arginine, Zinc Oxide
* = Organic
All ingredients are Non-GMO
Leaping Bunny Certified - No animal testing
INGREDIENT SOURCES
Xylitol - Corn cob (non-gmo)
Sorbitol - Cassava root
Glycerin* - Mustard plant
Calcium Carbonate* - Limestone
Menthol - Wild Mint leaf
Xanthan gum* - Beet
Cocamidopropyl Betaine - Coconut oil
Citric Acid - Cassava
BEFORE USES PREMIUM, PLANT-BASED, AND ORGANIC INGREDIENTS TO PROMOTE OPTIUM MOUTH HEALTH.
* = Organic
All ingredients are Non-GMO
Leaping Bunny Certified - No animal testing
INGREDIENT SOURCES
Xylitol - Corn cob (non-gmo)
Sorbitol - Cassava root
Glycerin* - Mustard plant
Calcium Carbonate* - Limestone
Menthol - Wild Mint leaf
Xanthan gum* - Beet
Cocamidopropyl Betaine - Coconut oil
Citric Acid - Cassava
BEFORE USES PREMIUM, PLANT-BASED, AND ORGANIC INGREDIENTS TO PROMOTE OPTIUM MOUTH HEALTH.
Convenience is key. We're committed to ensuring your oral care essentials are delivered on your schedule, right to your doorstep.
Never run out with no obligations. Modify or cancel your subscription anytime. No hidden fees or extra costs.
Reduce your environmental impact by shipping in larger quantities. Check out our custom tool above to figure out your household usage for the year. Free shipping on +$25 orders across the USA and Canada.
Award-Winning Oral Care With Clean & Healthy Ingredients.
Before products are relentlessly engineered to include the healthiest and cleanest ingredients available. Free of Parabens, SLS, SLES and PEGs, our formulas promote optimal oral hygiene while nurturing your oral microbiome.
Flavour That is Simply Superb.
It’s named SuperMint for a reason. And it will keep you coming back for more.
Level-Up Your Self Care Routine.
Before Toothpastes are silky smooth on your teeth and gums for that spa-like feel.
Cavity Protection in a League of Our Own.
Dentist approved for optimal defence against enamel erosion and gum disease.
Overall rating: 4.8 / 5 from 5 reviews.
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Review highlights
Reviews
You need this toothpaste!
"This is honestly the tastiest and most enjoyable toothpaste I've ever used. Before has somehow found the beautiful balance between super clean ingredients while maintaining the foam and feeling of it being a really effective toothpaste - which isn't the case in my experience with natural toothpastes. Also - it looks so beautiful on my counter :)"
Add something new to your toothpaste rotation!
"Fresh, perfect balance of cirtus and coconut that still leaves you feeling fresh. Love the colour and packaging. Proudly keep Before on my bathroom counter top!"
Best find
"This toothpaste is amazing. All natural ingredients leaves my mouth feeling fresh."
Flavour Good & Teeth Whiter
"I love the flavour and I feel like my teeth are getting whiter. The only thing I didn’t want was the mint. I am somewhat sensitive to mint, but so far I’m doing ok."