Before Clean Ritual
Save Extra 20%
n-HA Whitening Toothpaste & Toothbrush
Free shipping on +$25 orders.
How Many People In Your
Household?
- 1
- 2
- 3
- 4
- 5
- 6
How Big Is The Dollop of Toothpaste
on Your Toothbrush?
- small
- medium
- large
How Many Times a Day
Do You Brush?
- 1
- 2
- 3
- 4
You Will Use:
1 Tubes
Every 4 Weeks
Fluoride-Free
n-HA Toothpaste
Hydroxyapatite is a derivative
of calcium phosphate that is naturally found in your teeth and bones. It safely prevents tartar build-up through daily brushing.
Brush With a
Better Toothpaste
Better taste. Better foaming. Better ingredients. Before toothpastes are engineered to deliver a premium brushing experience like no other.
Whitens and
Brightens Teeth
Before n-HA toothpaste whitens teeth with no irritation. Its low abrasion factor helps keep your teeth looking glossy and beautiful after every brush.
Supermint Flavor
Naturally flavored and ultra cool, our menthol SuperMint taste will leave you with long-lasting ultra-fresh breath that goes the distance.
Balanced
Foaming
Not too much, not too little. Our foaming is silky smooth and bathes your mouth in bliss using natural coconut oil. Satisfying and cleansing.
Recyclable
Sugarcane Tube
Our recyclable plant-based sugarcane tube is made from renewable materials, with a 50% less carbon footprint
than traditional plastic tubes.
Remineralize
Your Enamel
Originally designed for NASA astronauts, hydroxyapatite is a natural mineral that mimics the structure of your enamel and helps repair daily wear on your teeth.
Proudly Leaping
Bunny Certified
Before products are never tested on animals. Our cruelty-free and vegan formulas are made with care for both you and the planet.
BeforeCares™
for Our Planet
One percent of all Before sales go to partnering with like-minded environmental organizations to make positive impact on global ecosystems.
Upgrade your everyday routine with a clean set made to brighten, strengthen, and simplify. Inside, you’ll find our Nano-Hydroxyapatite (n-HA) SuperMint Whitening Toothpaste, a sustainable bamboo toothbrush, and a reusable cotton pouch for travel or gifting.
Powered by nano-hydroxyapatite to support enamel and reduce sensitivity, this set brings you a fresh, effective clean—without compromise.
Sleek, sustainable, and holiday-perfect. A ritual you’ll actually feel good about.
Convenience is key. We're committed to ensuring your oral care essentials are delivered on your schedule, right to your doorstep.
Never run out with no obligations. Modify or cancel your subscription anytime. No hidden fees or extra costs.
Reduce your environmental impact by shipping in larger quantities. Check out our custom tool above to figure out your household usage for the year. Free shipping on +$25 orders across the USA and Canada.
Award-Winning Toothpaste With Clean & Healthy Ingredients.
Before Toothpastes are relentlessly engineered to include the healthiest and cleanest ingredients available on the market. Free of Parabens, SLS, SLES and PEGs, our toothpaste formulas promote optimal oral hygiene while nurturing your oral microbiome.
Flavour That is Simply Superb.
It’s named SuperMint for a reason. And it will keep you coming back for more.
Level-Up Your Self Care Routine.
Before Toothpastes are silky smooth on your teeth and gums for that spa-like feel.
Cavity Protection in a League of Our Own.
Dentist approved for optimal defence against enamel erosion and gum disease.