Before Taste Ritual
Save Extra 20%
Fluoride-Free Whitening Toothpaste
Free shipping on +$25 orders.
How Many People In Your
Household?
- 1
- 2
- 3
- 4
- 5
- 6
How Big Is The Dollop of Toothpaste
on Your Toothbrush?
- small
- medium
- large
How Many Times a Day
Do You Brush?
- 1
- 2
- 3
- 4
You Will Use:
1 Tubes
Every 4 Weeks
Fluoride-Free Formula
Strengthens enamel and supports gum health—powered by natural ingredients like arginine, zinc, and aloe for a healthy, balanced mouth.
Brush With a
Better Toothpaste
Better taste. Better foaming. Better ingredients. Engineered to deliver a premium brushing experience and support microbiome health.
Whitens and
Brightens Teeth
Before whitens teeth with no irritation. Its low abrasion Sodium Bicarbonate formula keeps your teeth looking glossy and beautiful after every brush.
SuperMint Flavor
Naturally flavoured and ultra cool, our menthol SuperMint taste will leave you with long-lasting ultra-fresh breath that goes the distance.
Balanced
Foaming
Not too much, not too little. Our foaming is silky smooth and bathes your mouth in bliss using natural coconut oil. Satisfying and cleansing.
Recyclable
Sugarcane Tube
Our Plant-Based sugarcane tube is made from renewable materials, with a 50% less carbon footprint than traditional plastic tubes. An industry first.
Proudly Leaping
Bunny Certified
Before products are never tested on animals. Our cruelty-free and vegan formulas are made with care for both you and the planet.
BeforeCares™
for Our Planet
One percent of all Before sales go to partnering with like-minded environmental organizations to make positive impact on global ecosystems.
Meet the Taste Ritual—fluoride-free whitening toothpaste that turns your daily routine into something you’ll actually look forward to.
Cinnamon Orange, Lemon Coconut, and travel-size SuperMint deliver flavour-packed freshness while gently brightening your smile day after day.
Fresh, fun, and gift-ready. A clean ritual for a confident smile.
Convenience is key. We're committed to ensuring your oral care essentials are delivered on your schedule, right to your doorstep.
Never run out with no obligations. Modify or cancel your subscription anytime. No hidden fees or extra costs.
Reduce your environmental impact by shipping in larger quantities. Check out our custom tool above to figure out your household usage for the year. Free shipping on +$25 orders across the USA and Canada.
Award-Winning Toothpaste With Clean & Healthy Ingredients.
Before Toothpastes are relentlessly engineered to include the healthiest and cleanest ingredients available on the market. Free of Parabens, SLS, SLES and PEGs, our toothpaste formulas promote optimal oral hygiene while nurturing your oral microbiome.
Flavour That is Simply Superb.
It’s named SuperMint for a reason. And it will keep you coming back for more.
Level-Up Your Self Care Routine.
Before Toothpastes are silky smooth on your teeth and gums for that spa-like feel.
Cavity Protection in a League of Our Own.
Dentist approved for optimal defence against enamel erosion and gum disease.