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Women's Health Best Toothpaste - 2023 Beauty Awards
Men's Health Best Toothpaste – 2023 Grooming Awards

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A Purely New
Brushing Experience

SuperMint
Flavor

Balanced
Foaming

Clean
Ingredients

Sodium
Fluoride

Dentist
Approved

Low
Abrasion

SLS &
Paraben Free

Aloe
Extract

Cruelty
Free

100%
Recyclable

Long Lasting
Freshness

Plant-Based
Sugarcane Tube

We Gave Toothpaste a Major Reboot

Maximize
Product Experience

Minimize
Environmental Impact

Purpose Drives Our Vision

Incredible Taste. Incredibly Clean.

Before’s custom SuperMint formula is ultra-fresh, long-lasting and incredibly tasty.
Plus, we removed any harmful ingredients and replaced them with clean alternatives that work.

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Partnering With
Like-Minded Planet Keepers

1% of Before sales go to joining forces with environmentally-focused foundations to make real change happen.

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“Design Inspires You to Live Your Best”

Walk through the magical retro-modern spaces by Gillian Segal and learn about her self-care routine.

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Full Send to Mallorca!

Our Mallorca trip winner has been chosen. Stay tuned for our next super fresh giveaway!

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