Fluoride-Free
n-HA Toothpaste
Hydroxyapatite is a derivative
of calcium phosphate that is naturally found in your teeth and bones. It safely prevents tartar build-up through daily brushing.
Brush With a
Better Toothpaste
Better taste. Better foaming. Better ingredients. Before toothpastes are engineered to deliver a premium brushing experience like no other.
Whitens and
Brightens Teeth
Before n-HA toothpaste whitens teeth with no irritation. Its low abrasion factor helps keep your teeth looking glossy and beautiful after every brush.
Incredible
Supermint Flavour
Naturally flavoured and ultra cool, our menthol SuperMint taste will leave you with long-lasting ultra-fresh breath that goes the distance.
Balanced
Foaming
Not too much, not too little. Our foaming is silky smooth and bathes your mouth in bliss using natural coconut oil. Satisfying and cleansing.
Recyclable
Sugarcane Tube
Our recyclable plant-based sugarcane tube is made from renewable materials, with a 50% less carbon footprint
than traditional plastic tubes.
Remineralize
Your Enamel
Originally designed for NASA astronauts, hydroxyapatite is a natural mineral that mimics the structure of your enamel and helps repair daily wear on your teeth.
Proudly Leaping
Bunny Certified
Before products are never tested on animals. Our cruelty-free and vegan formulas are made with care for both you and the planet.
BeforeCares™
for Our Planet
One percent of all Before sales go to partnering with like-minded environmental organizations to make positive impact on global ecosystems.
A Giant Leap for Your Smile! Before n-HA Whitening Toothpaste Delivers SuperNova-Level Brightness.
Discover a fluoride-free toothpaste that works in harmony with your smile. Infused with nanoXIM® Hydroxyapatite, Before n-HA Whitening Toothpaste brightens teeth while naturally supporting enamel health. It helps smooth away microcracks and daily wear, revealing a whiter, stronger smile with every brush.
Developed in Portugal, our formula uses ultra-fine particles for deeper, more effective remineralization—providing lasting protection that's gentle on sensitive teeth. Experience a brighter smile with a toothpaste that’s thoughtfully designed for you and your daily care routine.
Details:
- Featuring nanoXIM® Hydroxyapatite, a natural mineral that mimics the structure of your enamel to strengthen and reminernalize your teeth.
- SuperMint Flavour: Our game-changing minty menthol sensation will blow youaway! Long-lasting and ultra-cool. Made from natural mint oil.
- Safely whiten your teeth without hydrogen peroxide. See real results and brighter pearly whites.
- Reduces tooth sensitivity naturally and effectively.
- Aloe extract: Soothes your gums and boosts your immune system.
- Support your oral microbiome with MCT oil, zinc and arginine.
- Dentist recommended formulation. Our toothpastes work!
- Low abrasion: Save your enamel and strengthen the integrity of your teeth.
- NO hydrogen peroxide, NO artificial flavors, NO SLS, paraben free.
Cruelty-free, gluten-free, vegan.
- Plant-based 100% recyclable tube: YES, plants! An industry first! No more fossil fuel-based plastic.
- TSA Travel-Approved: All Before Toothpaste tubes meet TSA size requirements, making them perfect for carry-ons and on-the-go freshness!
How to Use
Adults, Adolescents and Children 2 years and older: Do not swallow. Brush teeth thoroughly for at least 1 minute, preferably after each meal, or as directed by a dentist. Children under 6 years of age should use only a pea-sized amount and be supervised to brush properly and not swallow. Should be used as part of an oral health program that includes regular flossing and dental check-ups. Consult a health care practitioner before using in children under 2 years of age.
How to Recycle
Carefully cut open and thoroughly rinse inside the toothpaste tube. Double check there is no trace of toothpaste left behind. Place the toothpaste tube and the cap into the recyclable bin!
Convenience is key. We're committed to ensuring your oral care essentials are delivered on your schedule, right to your doorstep.
Never run out with no obligations. Modify or cancel your subscription anytime. No hidden fees or extra costs.
Reduce your environmental impact by shipping in larger quantities. Check out our custom tool above to figure out your household usage for the year. Free shipping on +$15 orders across the USA and Canada.
Award-Winning Toothpaste With Clean & Healthy Ingredients.
Before Toothpastes are relentlessly engineered to include the healthiest and cleanest ingredients available on the market. Free of Parabens, SLS, SLES and PEGs, our toothpaste formulas promote optimal oral hygiene while nurturing your oral microbiome.
Flavour That is Simply Superb.
It’s named SuperMint for a reason. And it will keep you coming back for more.
Level-Up Your Self Care Routine.
Before Toothpastes are silky smooth on your teeth and gums for that spa-like feel.
Cavity Protection in a League of Our Own.
Dentist approved for optimal defence against enamel erosion and gum disease.