We Gave Toothpaste a Major Reboot


The Toothpaste
You Actually Crave.

Our Purifying Toothpastes are launching this Summer, and we are changing the game of oral care. Lock in your subscription now and get ready for an entirely new brushing experience.


A Purely New

We deconstructed today’s toothpastes and graded them on flavor, mouth-feel, foaming, after-taste and more. In the end, we changed basically everything and created our own unique formula. We call it Before Purifying Toothpaste and it’s crazy refreshing.

So Fresh and
So Clean.

We also removed any harmful ingredients and replaced them with natural alternatives. Our custom blend of sodium fluoride and quality ingredients help fight cavities, tooth decay, gum disease and promote optimal mouth health. And our exclusive SuperMint flavor is next-level cool.

Vibing With
Mother Nature.

We are a culture that promotes healthy living, adventure and exploration. Our planet is our playground, and it’s crucial that we take care of it. Our 100% recyclable plant-based sugarcane tube is made from renewable materials and creates a 50% less carbon footprint than traditional plastic tubes. Plus 1% of our sales go towards protecting Mother Earth.


Reserve Your Subscription
Now and Be First to
Experience our Purifying

We are releasing a limited quantity of products for our first year of production. Lock in your reservation now and recieve an opt-in code to customize your subscription service when we launch our website this Spring.

Simply fill in your details below and you’ll also receive 1 free tube with your first delivery! Give it to a friend or keep it for yourself. Treat your teeth all day, every dayyyy!

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